RULES

• Entry must include use of Life Fitness equipment
• Must be 18 years-old or older
• Must share story via www.lifefitness.com/ILiveIt between August 1st 2009 and March 31 st 2010
• Your story should explain the success you've had using Life Fitness products, your motivation to begin and continue working out, and how exercise has impacted your life
• The stories submitted will be read and judged by a Life Fitness panel
• Life Fitness panels decisions are final

Prizes

Prizes will be awarded to the winning story subject to the contest rules:

1st Place

• $6,000 MSRP in Life Fitness equipment OR Trip for two to the beautiful JW Marriot Desert Springs Resort and Spa* (Three nights and airfare included.)
• Life Fitness apparel
• Featured winner in 2010 contest

2nd Place

• $500 shopping spree**
• Life Fitness apparel
• Your "I Live It" story featured on the Life Fitness Web site

3rd - 10th Place

• Life Fitness apparel
• Your "I Live It" story featured on the Life Fitness Web site

* Must redeem by September 1st, 2010 . Restrictions are based on availability, exclude holiday periods, Saturday nights and forecasted sellout dates due to high group business demands.)

**Shopping spree is your choice of a $500 giftcard to Nike.com or Nordstrom.com.  Exchanges cannot be made.

Official Contest Rules:

Submissions are due by 12:00 A.M. (C.S.T.) on March 31st, 2010. By entering, all participants agree to be bound by the official rules. Prize winners will be selected on or about April 15th, 2010 from among eligible entries received. Winners will be notified by mail, email, or phone. Prizes will be delivered to verified winners. The decision of the judge(s) is final. Limit one prize per family. Employees and immediate family members of Brunswick Corp. and Life Fitness (collectively "Sponsor"), are not eligible to win prizes.

All applicable taxes on prizes are the sole responsibility of the winners. All prizes claimed will be awarded. If any prize goes unclaimed, there will be a random drawing to award such prize to an alternate winner. Prizes are non-transferable and no substitutions or cash redemptions will be made. Sponsor is not responsible for incorrect or inaccurate information. Each winner will be required to sign and return an affidavit of eligibility and a liability/ publicity release within 10 days of notification or prize will be forfeited. By accepting the prize, each winner agrees to release Sponsor, its partners, affiliates, officers, employees, representative and agents, including, without limitation, its advertising and promotion agencies, from any and all liability, loss, damage or injuries of any kind sustained in connection with their participation in the contest, promotion or from their acceptance, use, misuse of any prize. Each winner further acknowledges that said parties have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to any prize, including, but not limited to, its quality or fitness for a particular purpose. By accepting a prize, winners agree to the use of their names for promotional purposes without additional compensation except where prohibited by law. Entries and all materials submitted therewith become the property of Sponsor and will not be returned. If any prize or prize notification is returned as undeliverable, the prize will be forfeited and awarded to an alternate winner